The softest part of your day nobody talks about 🦆 Spent the past week designing EIDER — a toilet paper brand built on a simple bet: even the most overlooked product in the house deserves real design attention. No cartoon mascots. No literal bathroom jokes. Just calm pastel tones, restrained typography, and a quiet geometric duck mark — named after the eider duck, source of the softest down there is — that rewards a second look instead of shouting for one. 🪶 Sometimes the funniest thing a brand can do is take itself seriously.