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Shared Ground | Brand Identity Concept
Brand concept by Less Mundane
Shared Ground is a walking community 🚶🏽built around openness, inclusion, and belonging. A simple idea: shared movement creates shared connection.
The identity was designed to feel rooted, engaging, and welcoming, using emotive, connection-led colour and open typography to reflect community and shared space.
A brand system intended to live naturally across social, signage, apparel, and digital touchpoints.
Role: Brand Identity, Art Direction
Focus: Community branding, visual systems
Graphic DesignSocial Content DesignbrandingbrandbrandingstudioBrand DesignArt DirectionCreative DirectionAdobe After EffectsAdobe IllustratorAdobe Photoshop
weldone
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