Empower Community Branding with Inclusive Identity DesignEmpower Community Branding with Inclusive Identity Design
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Njabulo Less Mundane
pro
• Mar 10
Shared Ground | Brand Identity Concept Brand concept by Less Mundane
Shared Ground is a walking community 🚶🏽built around openness, inclusion, and belonging. A simple idea: shared movement creates shared connection.
The identity was designed to feel rooted, engaging, and welcoming, using emotive, connection-led colour and open typography to reflect community and shared space.
A brand system intended to live naturally across social, signage, apparel, and digital touchpoints.
Role: Brand Identity, Art Direction Focus: Community branding, visual systems
Completed work
Graphic DesignSocial Content DesignbrandingbrandbrandingstudioBrand DesignArt DirectionCreative DirectionAdobe After EffectsAdobe IllustratorAdobe Photoshop
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Adegbite Adedamola
• May 2
weldone
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Njabulo Less Mundane
pro
• May 2
Thank you!
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