Shared Ground | Brand Identity Concept
Brand concept by Less Mundane
Shared Ground is a walking community πΆπ½built around openness, inclusion, and belonging. A simple idea: shared movement creates shared connection.
The identity was designed to feel rooted, engaging, and welcoming, using emotive, connection-led colour and open typography to reflect community and shared space.
A brand system intended to live naturally across social, signage, apparel, and digital touchpoints.
Role: Brand Identity, Art Direction
Focus: Community branding, visual systems
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Peppa Please πΆοΈ Brand concept by @less.mundane
(https://www.instagram.com/less.mundane/?hl=en)Peppa Please is a hot sauce brand made for people who like their food with a kick, and their branding with personality. Built to stand out on the table and pack real heat.
This is my take on Peppa Please π₯π₯΅
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Bowl'd π₯ a modern, on the go salad bar β Made for young professionals, looking to keep up with the demands of a healthy lifestyle. Making it that much easier to stay on track π§
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Introducing Less Mundane β¨ my design studio built for bold brands ready to stand out.
From strategy to identity, crafting design systems that feel intentional, modern, and unmistakably you.
If you're building a brand with clarity, character, and personality, letβs create something that lives beyond the ordinary. π
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Noma Japanese Furniture πͺ shaped by the harmony between space and structure. A grounded, natural and calming brand inspired by the concepts of βMaβ (meaningful space), βShizenβ (naturalness), and βKansoβ (simplicity), and the beauty of intentional living πͺ΅β¨
For this direction I wanted to create a brand that looks spatial, serene and rooted. Building something modern and emotionally connected to culture and the people shopping for their homes.
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IN-FORM π¨ποΈ
These are social media templates that I created for a concept brand called IN-FORM, a Premier League news platform β½οΈ intended to narrate the story of the league season as it's shaped through each game-week ποΈ Highlighting results, key performances, and and the sentiment surrounding the league season.
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The Borough Market π§βπΎ an inland farmers market built to connect community and build to harmonious living.
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Proposed campaign work for Brenthurst Wealth π¨βπ»
Working with the concept of, your older self will thank your younger self for good financial investments and decisions, in this conceptual retirement campaign π¦π» π΄π»
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Part of a concept brand I designed for my portfolio πββοΈ Slo - A wellness/healthy living rewards brand.