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The era of custom brand systems is here.
I’ve been building systems that make it easy to tweak, adapt, and evolve brand assets without starting from scratch every time.
Here’s a little preview of one I’m working on 👀
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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🎉 It’s live! I’ve finally updated my design portfolio:
👉
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?
Does a brand system need more rules or fewer?
Norr & Co. taught me fewer, but unbreakable ones. Two things never change. Everything else is allowed to get weird.
How fast can you tell a brand idea is weak?
Mine went flat the moment I tried it on a bakery and a late-night bar at the same time. Test your idea on your two most different cases first.
The little green dot moving through the grid is so satisfying