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NIKO x DIESEL-style retail campaign concept created for the NIKOJEANSKYOTO brand world.
This visual focuses on character-led fashion storytelling inside a luxury retail environment. The direction uses denim styling, bold red branding, mascot identity, and product placement to make NIKO feel like a recognizable fashion figure within a larger campaign universe.
The goal was to show how a clothing brand can turn a character, product, and location into a memorable campaign moment.
The network for creativity
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The screen recordings of ChatGPT and Envato are real, and most of the visuals were created using Envato Elements assets. AI was intentionally used for only a small number of cinematic shots to support the narrative, while the creative direction, research, prompt development, editing, and storytelling remained human-led.
ChatGPT served as a creative collaborator throughout the project, helping me refine the concept, structure the narrative, improve prompts, and strengthen the overall story.
The goal wasn't to show what AI can create alone—but what humans can create when they know how to direct it.
Proud to submit this project for the Envato × Contra AI Creative Challenge.
#HumanByDesign #Contra #Envato #AI #CreativeDirection #PromptEngineering #DesignProcess #GenerativeAI
This caught my attention immediately. The transitions are really well executed. I'm curious—what part of the creative process took the longest for you?
Hi everyone! 👋
For the #envatochallenge, I wanted to explore Envato in as many ways as possible, from stock assets and fonts to AI image generation, video creation, animation, mockups, and even the music for this video. To do that, I created Cherry's kitchen — a cozy café brand inspired by warm summer afternoons, homemade cherry desserts, and family gatherings.
Throughout the project, I used Envato as my main creative toolkit while bringing everything together in Figma. I designed the mascot, visual identity, packaging, café interiors, animations, and brand guidelines. And honestly... I just couldn't stop exploring. Every time I finished one part of the project, I found another way to bring the brand to life.
One of my favorite parts of the process was deciding what truly belonged in the brand identity. I explored different concepts and made the creative decision, choosing what to keep, what to refine, and what to leave behind.
Check out the process video below! I'd love to hear your thoughts on the project 🍒😍
love seeing your process for this!
Recently shipped brand work for Elegy, a platform that helps families navigate the financial side of loss.
I designed the brand identity and user experience, partnering with an NYC-based product studio to bring the product to life from concept to launch.
Grief tech is such an underexplored space and the calm, muted palette really fits the subject matter. What was the trickiest part of designing UX for something this emotionally sensitive?