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Taste Test
Which one would you put in the campaign?
One is built from sand: bone leather on a limestone plinth, a flared heel and one clean strap, soft daylight and scalloped stone shapes holding the background.
The other is built from shade: deep green on green, a sculpted block heel and crossed straps, a single lit circle behind it like a moon and everything else falling into the dark.
One reads warm and quiet. The other reads cold and deliberate. Which one stops your scroll? 👇
#brandconcept #footweardesign #artdirection
13 votes
Ends in 1d
The contrast between texture and shadow is unreal! The soft daylight and limestone plinth feel so effortlessly organic for a campaign
Elara Looks More Premium!!
sand one. that limestone plinth
Both are amazing
Elara Looks Nice becuse of its Colour
Noma is unique
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The new one reads way more confident, "put your numbers on the wall" as a headline just sells the product better than the illustration-heavy version did. What was driving the rebrand, was it more about conversion on the landing page or repositioning the product overall?
Two directions. One brand. ⛳
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Superb 🔥
Usually it's the smallest details that make the biggest difference.
Nothing that screams for attention - but together, it makes the whole piece feel more alive.
Good motion doesn’t always need to be noticed. Sometimes you just feel that it’s better.👌
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Animated is good but you can make a loop to align it