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Taste Test
Skopos just went through a rebrand. Skopos is a Dashboard app I offer for companies that want to pay a one-time fee to permanently have their metrics on their displays.
Which one is better?
skopos.cc
12 votes
Ends in 19h
The new one reads way more confident, "put your numbers on the wall" as a headline just sells the product better than the illustration-heavy version did. What was driving the rebrand, was it more about conversion on the landing page or repositioning the product overall?
It was for a repositioning, moving it away from being for one client and moving towards offering it as a service through an agency
after! there's so much more personality & character in it, much more memorable than the minimalism.
this is cool
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