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As a strategy and design studio, we’re experimenting with how we position our value visually.
Sharing this with the Contra community for thoughtful feedback; does this feel effective as a self-marketing piece? What would strengthen it?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’ve been playing around with Shader Lab by Basement Studio: all day for a new project I’m working on (can’t share much rn) and I’m absolutely loving it.
This is doing something to me 😍 I love it!
Mimicry in design is useful, but it’s also why so many brands start to look the same.
When something works, it feels safer to follow what’s already proven.
But that also removes the chance to stand out.
Taking a different direction is riskier, but it’s usually where the most interesting work comes from.
When was the last time you saw a brand or worked on a project that actually took a risk?
Very true. I think we’re entering a time where mimicry will become even more visible, especially with AI making it easier to copy and output what already exists.
That’s why the real value in design is not just visuals, but purpose and direction behid it. Anyone can copy a...
I started with the engraving. Not as a decoration, not as a retro nod, as the structural logic of the whole system. 19th-century cross-hatching has a quality that nothing digital can replicate: density, obsession, the feeling that every line was placed with intention. It maps perfectly to what deep research actually is. Thousands of micro-decisions, layered until something becomes true.
This is one of the coolest brand identity I've seen! I love the reasoning behind the illustration style!
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