Mimicry in design is useful, but it’s also why so many brands start to lookMimicry in design is useful, but it’s also why so many brands start to look
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Anita Autorino
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• 17h
Mimicry in design is useful, but it’s also why so many brands start to look the same.
When something works, it feels safer to follow what’s already proven.
But that also removes the chance to stand out.
Taking a different direction is riskier, but it’s usually where the most interesting work comes from.
When was the last time you saw a brand or worked on a project that actually took a risk?
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