Sharing a before and after of Vangwe. Beyond the visual update, there was a deeper issue:Sharing a before and after of Vangwe. Beyond the visual update, there was a deeper issue:
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Sharing a before and after of Vangwe.
Beyond the visual update, there was a deeper issue: the brand felt too broad, and that made it harder to connect with the fintech niche they were aiming for.
Thatโ€™s why I like this kind of comparison. Sometimes the before and after says everything about what a rebrand can do at the right moment.
Tiago's avatar
pro
โ€ข 1d
Great! Love the idea of using the previous negative shape from the logo, and upscaling it into the new logomark ๐Ÿ™Œ
Ajayi's avatar
This is solid ๐Ÿ‘ The overall presentation is very strong.โ€
Abi's avatar
Create Souls logo
pro
โ€ข Apr 19
Narrowing the focus is what actually makes it easier for the right audience to recognize themselves in it.
Shadat's avatar
SquidX Agency logo
pro
โ€ข Apr 19
You can really feel the difference in caliber between the two.
Dmytro's avatar
Nicely done!
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