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Produced TikTok carousel content for a brand across two accounts, contributing to roughly 500K monthly views through consistent creative testing, editing, and content optimization.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Luxury Hotel Brand Identity Design | Resort Inn
Resort Inn is a luxury hospitality branding project created to establish a sophisticated and memorable visual identity for a premium hotel. The goal was to design a cohesive brand system that communicates elegance, comfort, and professionalism while remaining consistent across both print and digital touchpoints.
The project included designing a custom monogram logo, defining a refined color palette and typography system, and creating comprehensive brand guidelines. I also developed supporting brand assets such as business cards, letterheads, brochures, hotel door hangers, and stationery to demonstrate how the identity would be applied in real-world scenarios.
Every design decision was made to ensure versatility, scalability, and a premium guest experience. The final result is a polished visual identity that helps the brand stand out in the competitive hospitality industry while maintaining consistency across all customer-facing materials.
#BrandIdentity #LogoDesign #Branding #GraphicDesign #VisualIdentity #LuxuryBranding #HotelBranding #BrandDesigner #DesignPortfolio #ContraCreator
Good job
Doce Recheio is an artisanal cookie brand created to turn simple moments into sweet little pauses. Its purpose is to offer generous, flavorful products full of personality — an experience that blends affection, playfulness, and the immediate pleasure of biting into a warm cookie.
To express this essence, I developed a vibrant, light, and charismatic visual identity, based on organic shapes, fluid illustrations, and intense colors that translate a sense of joy and the “delicious mess” of a kitchen in action. The visual system was designed to be both versatile and striking, ensuring strong presence at points of sale as well as in on-the-go consumption moments.
The project included the creation of a complete packaging system: takeaway bags for immediate consumption, stickers for individual cookies, boxes for kits, menus, and social media assets. Each piece was designed to reinforce the brand’s sensory appeal and its sense of closeness — highlighting the artisanal touch, light humor, and welcoming visuals that invite consumers to indulge in a small, flavorful break.
The brand strategy was guided by three pillars:
• Visual joy: bold colors to create instant impact and enhance memorability.
• Affection and proximity: organic forms and playful messages that build emotional connection.
• Sensory experience: packaging and applications that emphasize texture, warmth, aroma, and the ritual of enjoying a cookie.
The result is a lively visual universe that expands the personality of Doce Recheio and strengthens its presence at every consumer touchpoint, valuing both aesthetics and the overall brand experience.
Love the colors!
Over a two-week sprint, I helped extend Charles & Charlotte into Charles & Charlotte Consulting (C&C&C)—a new venture focused on strategy and consulting.
The work included:
• Brand strategy & discovery
• Visual identity system
• Brand guidelines & toolkit
• Brand OS visuals and launch materials
The goal wasn’t to reinvent the parent brand, but to evolve it into something more strategic, mature, and scalable.
Always fun working at the intersection of strategy, systems, and visual storytelling.
#BrandDesign #ArtDirection #VisualIdentity #Consulting #Figma #CreativeDirection
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