THG Training Club – Fitness Brand Identity & Mockup Design 

A bold and modern fitness brand identity design created for THG Training Club. This project focuses on building a strong, powerful visual presence that reflects discipline, strength, and high-performance training culture.

The design revolves around a minimal yet aggressive aesthetic, using a dark theme combined with a striking red logo to create a premium and impactful look. The typography and visual hierarchy are crafted to enhance brand recognition while maintaining clarity across different applications.

whos the target member for THG, serious lifters or more of a general gym crowd

The Concept

This piece is a visual exploration of modern consumer culture, transforming an everyday pop-culture staple like Diet Coke into a high-impact editorial poster.

The Meaning

I wanted to blend commercial imagery with a raw, editorial aesthetic—exploring how everyday icons, nostalgic branding, and bold typography interact to evoke a specific mood and visual language.

The Process

I built this design from scratch by combining curated product imagery with custom typographic layouts, gritty paper textures, and deliberate composition choices to give it an authentic, high-concept feel on Canva.

The quiet serif tagline under that loud red headline gives the poster a dry, editorial tone. Is the Devanagari "डाइट" a separate typeface from the Latin "coke", or did you adjust one to sit with the other?