For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.

The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.

By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

I love your use of color and composition here.

One of our favorite branding projects to date. ☕️

We created Dozkafe to feel warm, welcoming, and full of personality. From the expressive logotype to the earthy packaging and playful brand touchpoints, every detail was designed to make the café experience feel memorable long before the first sip.

There's something special about building a brand that lives beyond the logo and creates a feeling people remember. We'd love to explore more hospitality brands in this creative direction.

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