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A conceptual social media revamp project created for a fictional coffee shop brand, developed exclusively for portfolio purposes. The project focuses on redesigning a low-impact social media presence through cohesive branding, improved content structure, modern layouts, and visually engaging marketing materials. Created to demonstrate skills in social media design, brand consistency, audience-focused visuals, and strategic creative direction for businesses aiming to strengthen their online presence.
Sick 🔥
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Social Media Campaign: Turning Passive Browsers into Buyers
The food delivery and beverage market is highly saturated, leading to low customer retention and high drop-off rates on digital ads. The goal was to develop a social media strategy and creative asset pipeline that transforms passive scrollers into hungry, high-converting buyers.
My Approach & Solutions
High-Conversion Content Strategy: Structured campaign flows based on performance marketing data to naturally highlight high-margin menu items and flash deals.
Psychology-Driven Visuals: Curated a vibrant, appetite-stimulating aesthetic paired with hyper-realistic product imagery. (See Create Such Image Using AI.jpg for an example of the scroll-stopping, high-saturation product assets generated for this campaign).
Scalable Brand Asset Kit: Developed a versatile digital advertising kit including custom templates and optimized layouts built for immediate deployment across Instagram, TikTok, and paid social channels.
Frictionless Social Commerce: Aligned social content directly with the brand's 3-click ordering system to minimize drop-offs between the "Click" and the "Checkout."
Results & Impact
⚡ 35% Faster Time-to-Purchase: Eliminated secondary messaging barriers, cutting down the customer journey from ad click to final order.
📈 Optimized Engagement Loops: Boosted initial user-testing loop engagement, projecting a significant increase in completed orders.
🎨 Ad-Ready Asset Deployment: Delivered a fully responsive library of visual assets optimized for maximum click-through rates (CTR) in performance marketing.
#SocialMediaManagement #ContentStrategy #PerformanceMarketing #SocialCommerce #DigitalMarketing #ContentCreation #AIArt #VisualStorytelling #Contra #FreelanceSocialManager #BrandIdentity #CreativeDirection
Great Work😍
One of my favorite branding collaborations so far.
Working on Ishdaara gave me the space to truly explore creatively the client came in with a strong vision and trusted me with the freedom to shape and elevate it visually.
From strategy to identity, every detail was crafted to reflect the elegance and character of the brand. Grateful for clients who trust the process and make collaboration this seamless.
nice one..
The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die, from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
branddesignerbrandstrategistgraphicdesignerBrand StrategyBrand DesignGraphic DesignAdobe IllustratorAdobe SuiteFigma
This is wonderful 😊
Different feelings when you see brand you worked for grow to success
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