I developed the visual identity and creative direction for Zero Degrees North, a performance appa...

I developed the visual identity and creative direction for Zero Degrees North, a performance appa...I developed the visual identity and creative direction for Zero Degrees North, a performance appa...

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Maria Meurinne Ferreiro

• Aug 4

I developed the visual identity and creative direction for Zero Degrees North, a performance apparel brand that blends technical innovation with everyday wear. The project focused on building a flexible visual system that could scale consistently across garments, packaging, campaigns and digital touchpoints, creating a timeless and recognizable brand experience

Creative Direction Graphic Design Adobe Illustrator Adobe Photoshop

Sabrina Polanco

max

• Jul 31

Have we optimized technology branding for trust at the expense of wonder?

Technology is more powerful than it's ever been.

But so much of it is introduced through the same calm, restrained visual language.

It builds trust. It feels smart. It feels premium.

But... does it still make us feel excited about the future?

As designers, we don't just communicate innovation. We shape how people experience it.

So I'm reimagining launch campaigns for today's biggest technologies through the visual languages of the past. Not as nostalgia, but as a design experiment to explore how branding shapes our emotional relationship with innovation.

I'm really curious what other designers think.

How much do you think visual language shapes the way we experience innovation?

retrofuturism

Aligwe Maryjane

• Aug 3

Impressive design. The branding feels strong and consistent.

Caleb Huang

• Aug 1

I’m creating an eSports Charity Event type graphics package for the Broadcast Challenge. Here’s a bit of a work in progress!

rivebroadcastchallenge Graphic Design Motion Design Rive Animation Rive

Akshita Sharma

• Aug 1

I’m currently refining the logo for Shootify Production and I’m torn between these two versions. The overall design stays the same, but the film-strip icon uses different colors, giving each logo a slightly different personality.

Which one do you think represents a production brand better?

Your feedback would really help me make the final decision.