Akshita Sharma
Graphic designer blending creativity with strategy.
Mahindra Thar ROXX | Automotive Social Media Design
Designed a bold and engaging social media creative for the Mahindra Thar ROXX, highlighting its rugged design and key specifications through a clean, high-impact layout. The composition combines striking typography, layered imagery, and a structured information hierarchy to create a visually compelling promotional graphic optimized for digital platforms.
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UrbanNest Roofing – Brand Identity Design
Designed a modern brand identity concept for UrbanNest Roofing, a roofing and construction company focused on trust, durability, and quality craftsmanship. The project includes a custom logo, thoughtfully selected color palette, and versatile branding elements that create a strong and professional visual presence across digital and print applications.
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Can sustainable packaging still feel bold, premium, and instantly recognizable?
This conceptual branding project reimagines Lay's packaging with an eco-conscious paper-based design while preserving the brand's iconic visual identity. The challenge wasn't just redesigning the pack; it was creating a complete campaign that makes every flavor feel irresistible at first glance.
Each flavor was paired with a custom-built hero composition using carefully selected ingredients and seasonings to visually communicate its unique taste. From the simplicity of Classic Salted with floating potatoes and sea salt to the rich spice explosion of India's Magic Masala, every element was intentionally placed to create movement, depth, and appetite appeal.
To maintain a premium commercial look, I used consistent cinematic lighting, realistic shadows, dynamic ingredient motion, and detailed photo manipulation, ensuring every visual feels like a high-end advertising campaign rather than a simple product mockup.
The result is a collection of hero visuals that blend branding, packaging design, and commercial advertising into one cohesive visual identity.
Project Highlights
✨ Packaging Redesign
✨ Sustainable Packaging Concept
✨ Flavor-Based Visual Storytelling
✨ Commercial Product Advertisement Design
✨ High-End Photo Manipulation
✨ Art Direction & Composition
✨ Brand Identity Consistency
Tools Used: Adobe Photoshop and Adobe Illustrator
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This project is a campaign banner design created for the Plastic Free Gurugram initiative by OneStage in collaboration with the MetLife Foundation. The goal was to promote awareness about reducing single-use plastic and encourage people to adopt more sustainable habits.
I designed the banner using a nature-inspired color palette, clean typography, and eco-friendly illustrations to communicate the campaign's message in a simple and engaging way. This project highlights my skills in banner design, visual communication, campaign branding, and print design.
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