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Have we optimized technology branding for trust at the expense of wonder?
Technology is more powerful than it's ever been.
But so much of it is introduced through the same calm, restrained visual language.
It builds trust. It feels smart. It feels premium.
But... does it still make us feel excited about the future?
As designers, we don't just communicate innovation. We shape how people experience it.
So I'm reimagining launch campaigns for today's biggest technologies through the visual languages of the past. Not as nostalgia, but as a design experiment to explore how branding shapes our emotional relationship with innovation.
I'm really curious what other designers think.
How much do you think visual language shapes the way we experience innovation?
The retrofuturism angle is a smart way to test this. So much tech branding has converged on the same muted, minimal palette that it starts to feel less like trust and more like sameness. Curious which era's visual language felt most exciting to reimagine for you?
Nice workings
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Exploring imagination through texture, typography and skincare. ✨
For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.
Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.
These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.
A small study in how texture can become communication. 💧
#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding
Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?
Yo Designers!
We're looking for a skilled product designer with an exceptional sense of visual design to create 5 high-end UI showcase visuals.
Sounds like a fun one! Looking forward to seeing the visuals that come out of this
One brand, three different directions.
Sharing some of the logo exploration for Ordinal Partners.
Visually appealing 🔥
