Comparing Two Hero Design Directions for a New ProjectComparing Two Hero Design Directions for a New Project
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Exploring two different hero directions for a new project. Same message, two completely different visual approaches. Which one makes a stronger first impression?
A or B? Curious to hear your thoughts!
Option 1
Option 2

9 votes

Ends in 1d

Sagar's avatar
Option 1 makes a stronger first impression for me! The high-contrast dark hero with that bold typography "Clarity for leaders who can't afford to guess" hits hard instantly. Very Northfield - senior, confident, no-fluff. The orange accent on "to guess." adds perfect focus. Curious to see Option 2 though!
Edd 's avatar
Thanks, Sagar! That confident, focused feel is exactly what I was aiming for with Option 1. Appreciate the thoughtful feedback!
Sohil's avatar
Option1 wins
Shakil's avatar
nice work
Edd 's avatar
Thanks a lot!
Boluwatife's avatar
Going wih option 1
Edd 's avatar
Thanks, Boluwatife! Appreciate your vote!
Alaa 's avatar
Option 1 makes a very strong first impression! The dark background and bold typography give it a powerful and professional leadership feel
Edd 's avatar
Thanks, Alaa! That’s exactly the feel I was going for. Glad it comes through!
Taimur's avatar
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!
Edd 's avatar
Thanks, Taimur! You’ve captured the difference really well. I’m leaning towards the editorial feel of the dark version too!
Rafee 's avatar
Option 1 for me. The dark version with the orange on guess gives the headline more weight for a leadership audience.
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