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Have we optimized technology branding for trust at the expense of wonder?
Technology is more powerful than it's ever been.
But so much of it is introduced through the same calm, restrained visual language.
It builds trust. It feels smart. It feels premium.
But... does it still make us feel excited about the future?
As designers, we don't just communicate innovation. We shape how people experience it.
So I'm reimagining launch campaigns for today's biggest technologies through the visual languages of the past. Not as nostalgia, but as a design experiment to explore how branding shapes our emotional relationship with innovation.
I'm really curious what other designers think.
How much do you think visual language shapes the way we experience innovation?
The retrofuturism angle is a smart way to test this. So much tech branding has converged on the same muted, minimal palette that it starts to feel less like trust and more like sameness. Curious which era's visual language felt most exciting to reimagine for you?
Great work
Impressive design. The branding feels strong and consistent.
Nice workings
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How would the past advertise the future?
That's the question I started with while making this.
Instead of designing another flying car or chrome robot, I imagined a product from a future that believed tomorrow would always be a little more wondrous than today.🙃
A retro-futuristic concept built with GPT and Envato, inspired by yesterday's optimism.
What do you think the future is missing today?
The future does NEED wonder more than anything haha. Love the post!
Can the same prompt start feeling like you? 🥸
I'm not a fan of long, super-specific prompts, and much more interested in building systems where my vision lives naturally in every single image. So I'm pretty picky about creating personal styles for each of my projects
Sometimes one sref is enough, sometimes it takes a combination of a few, and sometimes I need a whole moodboard
Personalization used to feel like the most inconvenient option because I had to go through hundreds of image pairs, which took me daaaays. But apparently the whole thing has been redesigned in 8.2 and now all the images are shown in one even grid, and you need to choose waaaay fewer to get a really good result!
So in case you've been avoiding Midjourney personalization too, you can probably stop now 🎉
✦
In the video: my style for aftrglo compared to the default generations
Love it sooo much, my current favorite❤️🔥
Drop a prompt in the comments (even one word hehe) and I'll send you the image it creates🙌
The 8.2 grid change sounds like a genuine quality of life fix, hundreds of pairs down to one grid. Curious what tips you off that a single sref isn't going to cut it and you need the whole moodboard instead, is that decided project by project or do certain aesthetics just always need more scaffolding?
I'm currently working on this real estate landing page.
So I have two hero section choices
The one with a video background and the one with a static image background.
Which of these fits the brand better and will make users more likely to explore?
A. Motion Hero
B. Static Hero
34 voted
87%
5 voted
13%
39 votes
Closed
I would say motion hero attarcts