SEO & Search Listing Optimization Role: E-commerce / SEO Specialist The Challenge The client was ...SEO & Search Listing Optimization Role: E-commerce / SEO Specialist The Challenge The client was ...
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SEO & Search Listing Optimization
Role: E-commerce / SEO Specialist
The Challenge
The client was launching new trainer SKUs and needed each product page optimized for organic search: clear, keyword-relevant, and fully visible in search snippets, without sacrificing brand voice.
1. What I Did
- Wrote page titles balancing target keywords (e.g. "unisex gym trainers") with brand naming, kept within the ~70-character display limit
- Crafted meta descriptions that lead with the product's core value proposition and use case, tuned to the ~160-character snippet limit
- Set clean, readable URL handles matching the product's search-friendly name
- Reviewed how each listing would render in an actual Google search result before publishing, to catch truncation issues early
Skills Demonstrated
On-page SEO · Search snippet optimization · Shopify SEO settings · Keyword-conscious copywriting
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