Mustapha Tjiou
Shopify Store Manager | EN, FR, AR
SEO & Search Listing Optimization
Role: E-commerce / SEO Specialist
The Challenge
The client was launching new trainer SKUs and needed each product page optimized for organic search: clear, keyword-relevant, and fully visible in search snippets, without sacrificing brand voice.
1. What I Did
- Wrote page titles balancing target keywords (e.g. "unisex gym trainers") with brand naming, kept within the ~70-character display limit
- Crafted meta descriptions that lead with the product's core value proposition and use case, tuned to the ~160-character snippet limit
- Set clean, readable URL handles matching the product's search-friendly name
- Reviewed how each listing would render in an actual Google search result before publishing, to catch truncation issues early
Skills Demonstrated
On-page SEO · Search snippet optimization · Shopify SEO settings · Keyword-conscious copywriting
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68
Shopify Product Data & Merchandising
Role: Shopify Store Manager / Product Data Specialist
1. The Challenge:
The client needed a consistent, scalable product data structure across every trainer SKU and colourway, one the internal team could reuse for future drops without rebuilding logic each time, plus benefit-led copy that translated technical specs into shopper language.
2. What I Did:
Structured metafields
Built out a full metafield schema per product: colour name and colour sibling linking (so shoppers can swap colourways directly from the PDP), item features, best-use cases, care instructions, sizing/fit guidance, and materials breakdown. Also configured supporting store-level metafields, footwear category, gender, collection banner text, and pre-sale shipping notes.
3. Product copywriting
Wrote benefit-led product descriptions and feature bullet points (e.g. "SwellFoam™ midsole delivers a balance of stability and responsiveness"), converting raw technical specs into copy that sells while staying accurate.
4. Merchandising & taxonomy
Assigned each product to the correct collections (Men's/Women's Footwear, Training, New In, etc.), applied consistent tags for filtering and search, and set product type/vendor fields to keep the catalog clean and query-able as it scales.
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100
Shopify Product SEO & On-Page Optimization
What I worked on:
Optimized product titles
Improved product descriptions
Reviewed target keywords
Optimized meta titles & descriptions
Improved URL handles
Added/reviewed image alt text
Checked product headings and content structure
Identified missing or inconsistent SEO elements
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89
Shopify Variants & Product Data Management
Structured product variants and product data to keep Shopify catalogs accurate, consistent, and easier to manage.
What I worked on:
Created and organized size/color variants
Assigned SKUs to variants
Updated variant pricing
Managed inventory quantities
Checked product images against variants
Identified duplicate or incorrect variants
Standardized variant naming
Performed catalog QA before products went live
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95