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Most gaming studios by default go with loud neons, aggressive shapes, and cluttered graphics. For Thorn, I went the opposite way, pure visual restraint.
Built a clean, modern wordmark paired with a dark palette, a sharp burnt orange accent, and locked-in brand guidelines so the identity stays consistent everywhere.
You can check out the full case study here: ThornCaseStudy
Really well put together!
Appreciate it thanks!
Good
the difference from the norm you named speaks volumes, the polish here almost gives a sort of chrome feel to the text! excellent.
Appreciate it, glad you like the approach.
Going quiet and restrained for a gaming brand is a genuinely bold call when the whole category defaults to loud neon. Did you have to talk the client into that restraint, or were they already tired of the usual aggressive gaming look?
The client wanted to go in this direction, and I was totally down to go this path and not blend in with all the neon signs.
Betting on restraint for a gaming brand takes real conviction given how saturated that neon look has gotten. My guess is the client came to you already burnt out on it rather than needing convincing, does that track?
Right on track with the guess, it was a good experience working with him.
Excellent design sense, well executed 👍
Thank you!
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A good logo doesn't automatically make a strong brand.
You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.
That was something I kept in mind while building the visual identity for TBAS, a modern streetwear brand.
I wanted the identity to feel bold without becoming noisy, and flexible enough to work across clothing, social media, banners, and other brand touchpoints.
So I built the system around a few simple things:
→ A recognizable logo
→ Strong typography
→ A consistent visual language
→ Graphics that still feel like TBAS without the logo being everywhere
Because brand identity isn't about making one design look good.
It's about making 20 different designs still feel like the same brand.
I put the full TBAS identity together on Behance:
What makes you remember a clothing brand: the logo, the visuals, or the overall feeling?
— Shayan Imran
