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Most gaming studios by default go with loud neons, aggressive shapes, and cluttered graphics. For Thorn, I went the opposite way, pure visual restraint.
Built a clean, modern wordmark paired with a dark palette, a sharp burnt orange accent, and locked-in brand guidelines so the identity stays consistent everywhere.
You can check out the full case study here: ThornCaseStudy
Really well put together!
Appreciate it thanks!
Good
the difference from the norm you named speaks volumes, the polish here almost gives a sort of chrome feel to the text! excellent.
Appreciate it, glad you like the approach.
Going quiet and restrained for a gaming brand is a genuinely bold call when the whole category defaults to loud neon. Did you have to talk the client into that restraint, or were they already tired of the usual aggressive gaming look?
The client wanted to go in this direction, and I was totally down to go this path and not blend in with all the neon signs.
Betting on restraint for a gaming brand takes real conviction given how saturated that neon look has gotten. My guess is the client came to you already burnt out on it rather than needing convincing, does that track?
Right on track with the guess, it was a good experience working with him.
Excellent design sense, well executed 👍
Thank you!
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