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Stillturn - Branding, Art Direction & Shopify Experience
I created the brand from the ground up for Stillturn, a wellness-focused beauty concept built around rituals of calm and release.
The project started with naming—“Stillturn” reflects the idea of slowing down, turning inward, and creating space for rest. From there, I developed a complete brand identity rooted in warmth, tactility, and quiet energy.
I was responsible for:
• Naming and brand strategy
• Visual identity and art direction
• Creative direction and production of the photoshoot
• E-commerce design and build on Shopify
The visual language blends earthy textures, warm light, and minimal forms with a distinctive symbolic element (the sun motif), creating a balance between grounding and energy.
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