Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...
What should a seafood brand communicate first: freshness, trust, or appetite?
For Yichao, I wanted all three to work together.
The identity connects the ocean, the shrimp and the dining experience within one visual system—reflecting a brand that manages every step from aquaculture to the cold chain.