What should a seafood brand communicate first: freshness, trust, or appetite? For Yichao, I wante...What should a seafood brand communicate first: freshness, trust, or appetite? For Yichao, I wante...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
What should a seafood brand communicate first: freshness, trust, or appetite?
For Yichao, I wanted all three to work together.
The identity connects the ocean, the shrimp and the dining experience within one visual system—reflecting a brand that manages every step from aquaculture to the cold chain.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
the starting point for a new brand for a modern AI tax platform.
instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value.
sharing the final very soon ↓