This started as a personal idea for an Instagram brand called "Naik Sepeda." I wanted to create s...This started as a personal idea for an Instagram brand called "Naik Sepeda." I wanted to create s...
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This started as a personal idea for an Instagram brand called "Naik Sepeda."
I wanted to create something simple, fun, and easy to remember. The main idea came from combining two things I like: cycling and fried eggs. The egg became a playful symbol of the journey — something familiar, simple, and enjoyable.
From there, I developed the main logo, icon, wordmark, colors, typography, and a few supporting illustrations. I also explored how the identity could work across different things like T-shirts, stickers, mugs, tote bags, and other everyday items.
It started as a simple logo idea, but eventually grew into a small visual identity of its own💯
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started