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From the Archives — 001: Real Sources Africa
One of the things I'm becoming more comfortable with is revisiting and sharing my earlier work. From the Archives is a series exploring past projects I've designed or contributed to, the decisions behind them, and what I've learned since.
First up: Real Sources Africa.
I was still finding my footing in brand identity design when I took this on. Working solo, I developed an identity for a business looking to connect African products and resources to wider markets.
The project ultimately never made it into implementation, but the experience was invaluable. Particularly the process of developing the logo, which remains one of my favourite parts of the work.
Looking back, there are things I'd approach differently today. But there's also plenty I'm glad I attempted with the knowledge and skills I had then.
Tomorrow, I'll unpack the thinking behind the mark and some of the decisions that shaped it. Because sometimes, looking back is part of learning how to move forward.
From the Archives, 001.
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