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Meet ODDLY!
An ice cream brand for flavors that probably shouldn’t work, but somehow do.
A fully self-initiated concept built from scratch, including the brand idea, naming, flavor lineup, packaging and a responsive web experience.
What started as a landing page grew into Shop, About and Cart screens, mobile layouts and a complete visual system built around loud color, playful typography and weird-but-good flavor combinations.
Branding + Packaging + Web Design + Art Direction
A fictional brand, designed to feel anything but fictional.
#BrandDesign #WebDesign #PackagingDesign #UIDesign #Figma
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sunset pop without any second guesses! The orange really makes the packaging stand out. Great work😍
Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.
The goal was to make functional drinks feel less clinical, less aggressive, and more fun.
I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:
• Yuzu + Ginger + Berry
The idea was simple: Function × Flavor × Personality.
Really enjoyed pushing this one from strategy all the way through packaging and art direction.
Would love to hear what you think of the final direction 👀
The personality really comes through here, Victor. The oversized type and yellow palette make it feel playful without losing that premium packaging look. I’d maybe test one version with slightly more contrast around the smaller info text, but the overall direction is really strong.
A first glimpse of Senses, a skincare rebrand I’ve been working on. Here's a few highlights from the identity, packaging and art direction.
There’s still more to reveal. Full project coming soon.
packagingbrandingbrandingdesignPackaging DesignBrand DesignGraphic DesignAdobe PhotoshopFigmaHiggsfield AI
Beautiful work!