MAKE IT MOVE. A 28-second motion piece about what happens to an idea once it starts moving.

It opens on a single word, IDEA., sitting still. Then the letters stretch, round off and turn into shapes. The dot drops out, bounces across a grid and swells into a disc. The disc becomes liquid glass and settles into the mark of a fictional brand, PULSE. From there it turns into a poster, a package and an app screen, before breaking apart and coming back as one line of type.

Every scene inherits something from the one before. The dot that ends the first word is the same dot that closes the title at the end.

Made for portfolio. Kinetic type, shape morphing, liquid glass, brand application and an original score at 120 bpm, all built in code.

Your idea. My motion. Let’s make something move.