Two logo concepts for the same brief. Both built around the same idea which is unlocking hidden v...

Two logo concepts for the same brief. Both built around the same idea which is unlocking hidden v...Two logo concepts for the same brief. Both built around the same idea which is unlocking hidden v...

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Taste Test

Create your own

Bernice Ebenezer

max

• 7h

Two logo concepts for the same brief.

Both built around the same idea which is unlocking hidden value for New York co-op and condo boards who are owed tax savings they've never claimed.

One leaned architectural and place-specific, a NYC skyline with a keyhole as negative space in the primary building. One went cleaner and more minimal, exploring the lock and key metaphor directly.

The client chose the skyline. I agreed. When your entire audience lives in New York City buildings, the skyline earns its place.

Which would you have chosen? A or B?

Logo Design logomark brand

2 votes

Ends in 1d

Alaa

• 4h

Concept A is spot on! The balance and contrast with the upper lines create such a comfortable visual rhythm in the massing. Plus, the keyhole in the negative space is a clever touch. Great work!

Bernice Ebenezer

max

• 4h

Thank you!

Diego Sánchez

• 3h

I'd have gone with the skyline too, tying the mark straight to the audience it's speaking to is hard to beat. Was the keyhole negative space something you nailed early, or did it take a few passes to read clearly at a small size?

Bernice Ebenezer

max

• 1h

Thanks!

Bernice Ebenezer

max

• 1h

The smaller building needed to be identified - it did take a few rounds of revision!

Asif Bashir

pro

• Sep 12

Help me decide which game icon is good..! Web game link: https://playgama.com/game/starweave-make-constellations?clid=p_11001f19-1b7d-4d6f-bf33-8e495b474e06

4 voted

19%

17 voted

81%

21 votes

Closed

Esther Adewumi

pro

• Sep 13

Star with obstacle

SUBHAN DESIGNS • Identity & Packaging

pro

• Sep 12

More visuals from the rejected brand direction I shared earlier.

Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.

Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.

Curious why this one was rejected? I’ve shared the story in the first comment✨