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Finally dropping this case study.
✦ Really enjoyed shaping this experience.🚀
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You’re looking for a designer and land on one of these.
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Which one makes you want to see their work?
70 voted
52%
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the two intros feel very different. which one won?
Kogy — AI Companion Toy / UI/UX Design
Designed the landing page for Kogy — a plush, keychain-sized AI companion that learns, plays, and keeps you company throughout the day.
The tricky part with products like this: lean too techy and you lose the cuteness, lean too cute and it stops feeling like a real smart device. So instead of the usual soft-pastel illustration route, I let real hero-scale photography of the plush character carry the whole page — its actual texture, its little smile, its scale as a keychain — wrapped in bold, high-contrast orange and oversized type.
A small character-selector strip (Lumi, Mochi, Poppy) hints at collectibility, and a live scrolling stat ticker at the bottom (questions answered, active companions) keeps it grounded as a real AI device, not just a toy.
Genuinely one of the more fun briefs I've worked on.
The live stat ticker (questions answered, active companions) is what sells the AI-device framing here, not the photography — a plush toy with a counter reads as a running system, not a static product shot.
Attention is your strongest currency.
Most people never ask what they’ve been funding with it. Tithe is the first app built for the people who finally set the price.
Onboarding isn't for instructions it's for setting the tone.
This is a really strong approach to onboarding. The raw imagery combined with that bold copy makes it feel much more like a manifesto than a standard app tutorial.