Two 10-second vertical spots for Zest, a wake-up pill brand.

The idea was simple: show the energy inside the capsule. The first spot is the product reveal. The pouch rises on a glowing platform, the capsule lights up, a burst of energy races down a neon tunnel, and it lands on the hero shot with the pouch, capsule and jar. The second spot stays close on the capsule as it splits into a cloud of red and gold beads, then pulls back together, charged with blue energy.

Look and feel: a dark, cool-blue setting with Zest’s orange so the product stands out. Clean, premium and built for Reels, TikTok and Shorts.

Option 1 Hits better to me 🔥🔥

If you were the client, which direction would you choose: A or B? And why?

One design. Two directions. Which one would make you stop scrolling?

Both represent the same brand, but each creates a completely different first impression.

Both look great, but A feels more memorable at first glance.