Onboarding flow for LegWork 👇 Most fitness apps are built around numbers and hitting them starts...Onboarding flow for LegWork 👇 Most fitness apps are built around numbers and hitting them starts...
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Most fitness apps are built around numbers and hitting them starts to feel like homework.
I have always loved walking and traveling for the joy of it, so we are designing an app that celebrates exploring more of the earth while you are here.
Framing location as "Let's find you" instead of a step counter sets a much softer tone. The dark map and thin progress line make the first screen feel like a journey, not a tracker.
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨