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Taste Test
I'm a little bit undecided about the colors, which would your prefer better for a cosmetics brand?
5 votes
Ends in 1d
I like the green tone
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Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.
That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.
So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.
It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.
Brand identity, packaging and art direction.
nice work~
I'm playing with the design for the daily motivation app.
The vibe should be chill and elegant.
Which version you like better?
2 voted
14%
12 voted
86%
14 votes
Closed
I made this poster for fun and I got feedback that the original version (left) was too dull because of the color palette, so I made a new version (right).
I still think the original looks better, even though the black and red iteration might draw more attention.
Would you push the attention seeking red version or the original more tone down version?
6 voted
75%
2 voted
25%
8 votes
Closed
the left version is definitely more eye-catching.
your attention goes to it immediately
but after looking at them a bit longer, I personally came to the conclusion that the second version looks more beautiful overall
but the left version definitely does a better job of grabbing attention
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