Aurum 2.0: Interactive 3D Luxury Watch Website A website for a fictional Swiss watch brand where the product is the experience. The watch is a real-time 3D model built in code. It assembles itself when the page loads, comes apart layer by layer as you scroll, flips over to show its working movement, and changes finish while you watch.

What you’ll see in the video:

Assembly intro: after a gold loading ring, the watch flies together from its separate parts.

Live dial: the hands show your real local time, and the light on the metal follows your cursor.

Exploded view: seven layers separate as you scroll, each with a label that tracks it in 3D.

The movement: the watch flips to show the movement through the sapphire caseback, with meshing gears, a swinging balance wheel and a turning rotor.

Configurator: three case finishes and three dials, with the reference code and price updating live.

Viewing request: a “request a private viewing” form with validation.

It works on desktop and phone, and respects reduced-motion settings. There’s also a fallback for older browsers.

Aurum is a fictional brand. The concept was designed and built by Meji Builds.