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Essentialized — Modern Fashion E-commerce Website Concept
I Designed a bold and modern e-commerce website concept focused on fashion and lifestyle products with a visually immersive shopping experience. Developed responsive layouts featuring product filtering, promotional hero sections, category showcases, and interactive product displays to improve usability and engagement. The design combined minimal structure with strong typography and vibrant visuals to create a premium and conversion-focused user experience.
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A few things we’ve been working on this month.
Different industries, different problems, but the same goal: making complex products feel simple, clear, and trustworthy.
Fintech → Investment Banking → Geospatial AI
More projects are still in progress.
Full case studies coming soon.
This is the kind of work I enjoy seeing — simple, focused, and actually thought through.
Same prompt. Two builders.
One site made with Lovable, one with Google AI Studio. A Flemish still-life snack brand, gilt frames, GSAP scroll, the works.
Which one is better?
33 voted
67%
16 voted
33%
49 votes
Closed
Hi Contra 👋 I'm Victoria, a website designer and architecture student in Buenos Aires.
Architecture taught me to think about light, material and how people move through a space. I bring the same thinking to websites.
To practise, I designed four concept sites for brands that don't exist (yet):
✦ Maison Ardent, a Parisian perfume house
✦ Oxblood Records, an indie record label
✦ Fuego Lento, a parrilla in Palermo
✦ Kōra Atelier, a ceramics studio in Kyoto
Each one started from a full brief, as if the client were real.
Now I'm taking my first commissions: custom landing pages in Figma, desktop and mobile, from $30.
Portfolio: https://victoriadiaz-studio.netlify.app
Which of the four would you want to see in detail next?
