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A concept that never made it past my artboard… until now.
This was one of the logo directions I explored for a brand some time ago.
The idea behind this logo is simple; a place where value goes in and is kept safe.
At the top, the subtle opening introduces the concept of input and participation, a direct reference to the act of giving, saving, or investing. This detail connects visually with the real-world action of placing value into a secure structure, reinforcing the brand’s core function.
The overall geometry is compact, stable, and grounded, communicating reliability and structure. Its minimal execution ensures versatility across different applications while maintaining a modern and premium feel.
In essence, the mark represents a trusted container of value, where individual contributions come together to form something secure, purposeful, and enduring.
This looks clean and well thought out. How long did it take you to bring everything together?
Sketching and vectorizing took me few days. But I remember spending like 3-4 more days perfecting the roundness and keyhole
You can tell the effort that went into the detailing - really well refined.
This is clean đź‘Ź
Thanks man
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