Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
View Full Project
Brand Guidelines for Bluem.
Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year.
Take a look at the full project to learn more, and see the full guidelines!
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.