Brand Guidelines for Bluem ActivewearBrand Guidelines for Bluem Activewear
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View Full Project Brand Guidelines for Bluem. Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year. Take a look at the full project to learn more, and see the full guidelines!
TRUEFRAME logo
which part of the guidelines was hardest to nail?
Cameron's avatar
Definitely the logo, went through probably 10 different concepts trying to really nail the running shape mixed with the b silhouette. Worth every try though!
Zara's avatar
The logo and visual direction work beautifully together!
Cameron's avatar
Thank you very much!
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