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[YT VIDEO] With Envato variants were generated. Human judgment turned it into the real promo campaign. In collaboration with my big br @Yanush Zetea.
For the Human by Design Challenge, we created DABLZ promo, a conceptual bag brand campaign inspired by Berlin nightlife, urban fashion, and rap culture.
Using Envato, we built a lot of video scenes which were transformed into 30-second teaser.
To make a complete promotional campaign we created:
- Posters
- Social content
- Sound design
- Landing page (DABLZ.SITE) - made with Codex help
AI helped us explore scenes and compositions, but the key decision was changing the first concept from a music video into a real product story.
Knowing what to keep, change, and remove made the difference.
Kudos to people from @Envato and @Contra!
Wow bro, absolutely love it 🔥
Thanks, was hard but we made it through hahaha
thanks!
We came up with a quite unusual idea, but we liked the result. Hope you'll like it, too 🙌
god bless my goated big br
wow! love the atmosphere in this clip, especially the wide angle shots 🔥
thanks bro! we wanted to play around with the shots!
thanks maaaan!
Video on the Youtube
https://www.youtube.com/watch?v=8_VfUjWckFU
really cool intro
Thank you mate!
appreciate it!
fabulous
thanks!!!
So greatfull for such words!
well created
big thanks!!
Thanks a lot!!!
Yo son! Great job!
Appreciate it! 🙌
Curious how much of the final direction was picking the right AI-generated variant versus actually reworking what it gave you. That Trag die Stadt frame has such a specific mood, feels like it came from a real reference shoot rather than a prompt.
Big kudos to Envato for providing so many credits for content generation. It really opened up a whole new world of creativity. All the creative content and videos were generated by AI, even the song. It’s really nice to hear a comment like that that’s exactly why we worked so hard, so thank you 🙌 😊
Really Cool one!
Thanks!!
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So love this! I totally agree about your opinion! Let's go together!
Great prsentation and animations, wish you the best in challenge !