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[YT VIDEO] With Envato variants were generated. Human judgment turned it into the real promo campaign. In collaboration with my big br @Yanush Zetea.
For the Human by Design Challenge, we created DABLZ promo, a conceptual bag brand campaign inspired by Berlin nightlife, urban fashion, and rap culture.
Using Envato, we built a lot of video scenes which were transformed into 30-second teaser.
To make a complete promotional campaign we created:
- Posters
- Social content
- Sound design
- Landing page (DABLZ.SITE) - made with Codex help
AI helped us explore scenes and compositions, but the key decision was changing the first concept from a music video into a real product story.
Knowing what to keep, change, and remove made the difference.
Kudos to people from @Envato and @Contra!
We came up with a quite unusual idea, but we liked the result. Hope you'll like it, too 🙌
god bless my goated big br
wow! love the atmosphere in this clip, especially the wide angle shots 🔥
thanks bro! we wanted to play around with the shots!
thanks maaaan!
Wow bro, absolutely love it 🔥
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Human by Design: AI got me fast raw material. Making it feel like this bar took real decisions - recoloring and chroma-keying a stock video before animating, chasing a grimy texture over a clean AI render, picking one generated scene out of several for its energy - then building the composition and type myself.
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this is awesome dina!! love the designs
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Combining my client's brand design and creative assets from Envato, I animated the product using Envato's AI toolkit.
AI is still falling short on delivering a stand alone hero-section-ready output, this is where the human creativity comes in.
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Is "technically good", "actually good"?
I think it's a distinction AI can't tell. What do you think?
See the full workflow and the part AI can't deliver in the video. 🎬
Agree with the distinction. Technically good usually means the output is coherent and error free, actually good means it fits the brand and makes the client's product feel like theirs. That second part is still very much a taste call, not something a model can judge for itself yet.
For the challenge, we conceived a fictitious malt brand, a nutritious and sweet beverage with no added sugars. Cristian had the idea of creating a malt commercial, so we decided to embark on a design from scratch.
I believe human guidance is present in every single step of the process, right from the first prompt, starting with the need to showcase something we identify with. How to execute it is part of the sequence of decisions we made along the way.
We began with a generic prompt to see what would happen. We analyzed the initial label layout proposed by the model and guided it through modifications that led to a final result very far removed from those early versions. There was a clear need for less artwork on the label to keep the focus on what truly mattered, ensuring the label design wasn't strictly straight. We also guided the model to move the bottle away from the standard beer bottle design it initially proposed, softening straight lines to bring a sense of warmth and approachability to the design, and ensuring the cap was rendered as a screw-cap. There was also human guidance involved in the final shot of the video where we present the brand, explaining to the AI how to achieve the specific effect we imagined with the soil.
This is, therefore, our submission for the Envato challenge.
awesome! XD