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[YT VIDEO] With Envato variants were generated. Human judgment turned it into the real promo campaign. In collaboration with my big br @Yanush Zetea.
For the Human by Design Challenge, we created DABLZ promo, a conceptual bag brand campaign inspired by Berlin nightlife, urban fashion, and rap culture.
Using Envato, we built a lot of video scenes which were transformed into 30-second teaser.
To make a complete promotional campaign we created:
- Posters
- Social content
- Sound design
- Landing page (DABLZ.SITE) - made with Codex help
AI helped us explore scenes and compositions, but the key decision was changing the first concept from a music video into a real product story.
Knowing what to keep, change, and remove made the difference.
Kudos to people from @Envato and @Contra!
We came up with a quite unusual idea, but we liked the result. Hope you'll like it, too 🙌
god bless my goated big br
wow! love the atmosphere in this clip, especially the wide angle shots 🔥
thanks bro! we wanted to play around with the shots!
thanks maaaan!
Video on the Youtube
https://www.youtube.com/watch?v=8_VfUjWckFU
Wow bro, absolutely love it 🔥
Thanks, was hard but we made it through hahaha
thanks!
really cool intro
Thank you mate!
appreciate it!
fabulous
thanks!!!
So greatfull for such words!
well created
big thanks!!
Thanks a lot!!!
Yo son! Great job!
Appreciate it! 🙌
Curious how much of the final direction was picking the right AI-generated variant versus actually reworking what it gave you. That Trag die Stadt frame has such a specific mood, feels like it came from a real reference shoot rather than a prompt.
Big kudos to Envato for providing so many credits for content generation. It really opened up a whole new world of creativity. All the creative content and videos were generated by AI, even the song. It’s really nice to hear a comment like that that’s exactly why we worked so hard, so thank you 🙌 😊
Really Cool one!
Thanks!!
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A concept feed designed by Business Wifey Agency
The Project
Nami Matcha is a matcha bar brand we fell in love with and couldn't resist designing for. This is not their official branding. This is BWA doing what we do best: taking a vibe, a product, and a personality, and turning it into a full visual identity that makes people stop and stare.
Because honestly - who doesn't love matcha?
What We Created
A complete social media design system built around Nami Matcha's playful yet premium aesthetic. Every post was designed to feel like the brand already existed, already had a loyal audience, and already knew exactly who it was talking to.
The feed covers every content pillar a beverage brand actually needs:
Product Content → Editorial-style drink photography posts with bold typography and on-brand copy that makes you want to order immediately.
Event & Launch Design → A full matcha bar opening poster and pop-up event flyer - the kind of content that makes people save the date and show up.
Engagement & Viral Content → "Born to / Forced to," "Take What You Need," "Matcha Mode: ON" - the kind of posts that get shared, saved, and commented on because they feel real, not promotional.
Promotional Posts → Buy 1 Get 1 offers and product deals designed to convert, not just perform.
Brand Storytelling → From the fuel gauge concept to the receipt mockup, every piece tells the Nami Matcha story in a way that feels completely native to the platform.
The Result
A 10-post feed that looks like a fully launched brand - cohesive, confident, and completely scroll-stopping. This is what BWA brings to every client: the ability to make a brand feel real before it even launches.
Note
This is a concept project created independently by Business Wifey Agency to showcase our design capabilities. Nami Matcha is not an official BWA client and this is not their confirmed brand identity - we simply loved the concept and built it out because great design doesn't wait for a brief.
Skills & Tools Used
Brand Design · Social Media Design · Content Strategy · Feed Curation · Typography · Visual Storytelling
Love how the whole feed feels like a real brand launch. The mix of product, promotional, and engagement content works really well.
A short-form animated motion graphics piece created for the official social media page of the National Institute of Design (NID).
I handled the concept, visual design, animation, motion graphics, and final edit, taking the project from idea to a finished social-media-ready reel in just 2 days.
Made using procreate dreams
Hey