[YT VIDEO] With Envato variants were generated. Human judgment turned it into the real promo campaign. In collaboration with my big br @Yanush Zetea.
For the Human by Design Challenge, we created DABLZ promo, a conceptual bag brand campaign inspired by Berlin nightlife, urban fashion, and rap culture.
Using Envato, we built a lot of video scenes which were transformed into 30-second teaser.
To make a complete promotional campaign we created:
- Posters
- Social content
- Sound design
- Landing page (DABLZ.SITE) - made with Codex help
AI helped us explore scenes and compositions, but the key decision was changing the first concept from a music video into a real product story.
Knowing what to keep, change, and remove made the difference.
Curious how much of the final direction was picking the right AI-generated variant versus actually reworking what it gave you. That Trag die Stadt frame has such a specific mood, feels like it came from a real reference shoot rather than a prompt.
Big kudos to Envato for providing so many credits for content generation. It really opened up a whole new world of creativity. All the creative content and videos were generated by AI, even the song. It’s really nice to hear a comment like that that’s exactly why we worked so hard, so thank you 🙌 😊
The restrained motion is doing the storytelling herethe UI state changes keep the promo legible while the device framing gives it a tangible, product-like feel.
🔬 Looking for Opportunities in Scientific Presentation & Visual Content
Hi everyone! I’m Naitik Agarwal, a B.Sc. Biotechnology student with a strong interest in scientific presentation design, visual communication, and science content creation.
I’m currently looking to collaborate with biotech organizations, universities, research groups, student societies, science educators, startups, and science communicators who need help with presentations or visual content.
I also create science-focused videos on YouTube. Here is one of my recent projects: