Firehook is a conservation platform built for hunters, anglers and shooting sports enthusiasts, where members vote on which projects receive funding.

The challenge was turning a voting mechanic into something people would act on. Sweden had the community and the landscape, but no mission on the board.

The edit opens on Swedish water and forest, moves through fishing and nature, then cuts to black and puts the available funding on screen. From there it shows the mechanic itself: mission cards stacking up with vote counts and amounts climbing, then a fourth card left deliberately empty. The gap is the message.

What I did

→ Script Writing

→ Concept and Narrative → Video Editing → Motion Graphics → UI Animation → Sound Design → Kinetic Typography