A refined visual identity created for Nash Woodworks, a woodworking company built around craftsmanship, precision, durability, and timeless construction.
The core of the identity is a custom NW monogram, developed through geometric letterforms and negative space. The symbol takes inspiration from the construction of wooden boards and structural joinery while remaining clean enough to function as a contemporary standalone brand mark.
The identity system combines:
Custom Monogram
A distinctive NW symbol designed for immediate recognition and strong scalability.
Premium Typography
Elegant, highly legible typography balances the strength of the monogram with a more sophisticated editorial character.
Monochrome Foundation
A black-and-white system creates maximum versatility across digital, print, engraving, signage, packaging, apparel, and merchandise.
Wood Application
The identity was also considered in physical applications where the mark can be engraved, carved, stamped, or burned directly into natural wood.
The objective was to create something that feels crafted rather than decorative, premium rather than trendy, and recognizable rather than generic.
This project reflects my approach to identity design: build a distinctive visual system from the brand's core idea, then make sure it works in the real world.
Available for logo design, brand identity, and visual identity projects for startups, agencies, founders, and companies across Canada and internationally.
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.