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Work on this project was relly good for me. I've edited this ad with the use of premiere pro and including Ai clips. I've also shoot some b-rolls of the product.
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One of the challenges with this Inplac project is that the client doesn’t always have access to strong, current product photography.
I don’t see that as a limitation.
For this piece, we used AI to build highly detailed product visuals from the available references, then developed those images into animated scenes for social content and ads.
The goal wasn’t to create something that simply looked polished. It was to make the product feel tangible, well presented and visually convincing even when the original production material was limited.
A lot of the work comes down to art direction: defining the scene, lighting, materials, framing and movement in a way that still feels coherent with the real product.
For clients with difficult or expensive product shoots, this opens up a lot of possibilities. Limited photography doesn’t have to mean limited content.
La Princesa de la Luna.
New visuals for EXOT Imaginary, my personal space to explore new ways of creating through AI, visual storytelling and experimentation.
Hope you like it! a.exot
The fractured mirror effect on the faces gives it a shattered stained glass quality that fits "princesa de la luna" better than a straight portrait would. Good use of the black negative space to let those fragments breathe.
This project started with a very specific idea for how a static product visual should move.
The base artwork was created with ChatGPT and Nano Banana, but before generating the final animation, I spent time refining the prompt and defining the exact movement, camera behavior and energy we wanted.
I tested the direction with different models, including Kling 2.5, using those iterations to improve the prompt before producing the final sequence with Seedance 2.5.
The result was extremely close to what we had planned, including the animation and even the sound effect that completed the motion.
For me, this is where AI production gets interesting: the real work is not simply generating. It is art direction, prompt design, testing and refinement until the model delivers the intended result.
This is a great example of how much creative thinking goes into AI production. The tools may generate the visuals, but the real difference comes from having a clear vision, refining the prompts, testing different models, and knowing exactly what you want the final motion to communicate. Great execution!