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This project started with a very specific idea for how a static product visual should move.
The base artwork was created with ChatGPT and Nano Banana, but before generating the final animation, I spent time refining the prompt and defining the exact movement, camera behavior and energy we wanted.
I tested the direction with different models, including Kling 2.5, using those iterations to improve the prompt before producing the final sequence with Seedance 2.5.
The result was extremely close to what we had planned, including the animation and even the sound effect that completed the motion.
For me, this is where AI production gets interesting: the real work is not simply generating. It is art direction, prompt design, testing and refinement until the model delivers the intended result.
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Since October 2025, I’ve been working with Frontify on an ongoing series of onboarding and tutorial videos designed to help both new and existing users better understand the platform.
So far, we’ve created 75+ videos — and the library is still growing.
The workflow is fairly simple, but the challenge is in keeping everything clear, consistent, and engaging across such a large number of tutorials.
🎥 Screen Studio for recording
🎞️ After Effects for editing and animation
🙌 No AI used in the editing process
Every video is manually crafted with the goal of making product features and workflows easier to understand and follow.
It’s been a great long-term project and an interesting challenge in building a repeatable production process without letting quality or attention to detail slip.
✅ Check it out
#MotionDesign #VideoProduction #AfterEffects #ScreenStudio #ProductDesign #Onboarding #Tutorials #Frontify
75+ videos and still growing is a serious production pipeline. At that volume, are you templating the structure heavily to keep it sustainable, or does each video still get built mostly from scratch?
Just a little motion. Clean shapes, smooth timing, nothing overcomplicated.
Sometimes that’s all a good animation needs.
What do you think? 😉
Surf Excel — Realistic AI Commercial Concept
Created a realistic cinematic AI commercial concept for Surf Excel, featuring premium product shots, natural environments, realistic motion, and polished advertising visuals.
AI VIsual DesignerContent CreationAdobe Premiere ProGoogle FlowGoogle GeminiAI Video Productionproductadvertisementbrandcontent
The product shots and overall realism make this feel much closer to a real commercial than a typical AI concept. I especially like how the visuals keep the product as the main focus while still making the environment feel cinematic.
