Since October 2025, I’ve been working with Frontify on an ongoing series of onboarding and tutori...Since October 2025, I’ve been working with Frontify on an ongoing series of onboarding and tutori...
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Since October 2025, I’ve been working with Frontify on an ongoing series of onboarding and tutorial videos designed to help both new and existing users better understand the platform.
So far, we’ve created 75+ videos — and the library is still growing.
The workflow is fairly simple, but the challenge is in keeping everything clear, consistent, and engaging across such a large number of tutorials.
🎥 Screen Studio for recording
🎞️ After Effects for editing and animation
🙌 No AI used in the editing process
Every video is manually crafted with the goal of making product features and workflows easier to understand and follow.
It’s been a great long-term project and an interesting challenge in building a repeatable production process without letting quality or attention to detail slip.
✅ Check it out
#MotionDesign #VideoProduction #AfterEffects #ScreenStudio #ProductDesign #Onboarding #Tutorials #Frontify
75+ videos and still growing is a serious production pipeline. At that volume, are you templating the structure heavily to keep it sustainable, or does each video still get built mostly from scratch?
Thank you, Diego! The first video was basically used to establish the visual style, so it took the most time. After that, for each new video, I reused the same elements and mainly just replaced the text and rearranged the keyframes.
That first-video-as-template approach is smart, most of the real cost gets paid once instead of every time. Now that the system's built, how much time does a new video take compared to that very first one?
I don’t quite know for sure since it’s been a long time, but I’d say the first one took around 5 hours to prepare. After that, the rest usually takes around 1–1.5 hours, including recording the footage and editing it.
Thank you, Joyjit! I’m always open to new projects, so feel free to reach out to me either here on Contra or via my business email at petar@mxtc.studio. Looking forward to connecting!
Calling out that no AI touched the editing feels almost like a flex these days, especially at 75+ videos. Was that a deliberate choice for quality control, or more that the manual workflow was already dialed in before AI editing tools were even good enough to consider?
Thank you, Maty! The choice was mainly made for quality control. But honestly, even if AI got to that level of quality, I’d still prefer to do the work manually rather than let a machine do it for me.
It might end up being cheaper for the client, for sure, but I think there’s...
Managing 75+ videos while maintaining quality is no small feat. At that scale, how are you handling the balance between structured templates for turnaround speed versus custom edits for individual video performance?
Thank you, Tvaron! The initial video was created in a way that makes it easy to reuse the same structure across the other videos as well. This helps keep the whole project consistent while also saving time.
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
Back to our latest poll: y'all voted Black (60%). We shipped Pink anyway.
Our client's call, not ours - and once you see her brand, you'll get why. Feminine-led, bold, unapologetic - Pink was never really up for debate on her end. 💗👠