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One of the challenges with this Inplac project is that the client doesn’t always have access to strong, current product photography.
I don’t see that as a limitation.
For this piece, we used AI to build highly detailed product visuals from the available references, then developed those images into animated scenes for social content and ads.
The goal wasn’t to create something that simply looked polished. It was to make the product feel tangible, well presented and visually convincing even when the original production material was limited.
A lot of the work comes down to art direction: defining the scene, lighting, materials, framing and movement in a way that still feels coherent with the real product.
For clients with difficult or expensive product shoots, this opens up a lot of possibilities. Limited photography doesn’t have to mean limited content.
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Not long ago, I had the opportunity to take a Design class where we were challenged to create our own version of a Major Arcana Tarot card, choosing both the card and a design style to represent it.
The Sun has always held a significant place in my life—not just as a concept, but as a tangible physical presence—so the choice was easy. From there, I had no doubt about choosing Art Deco as the primary style, as it evokes the same feeling in me that the Sun does: absolute passion.
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Basing the sunburst on a stained-glass window instead of a flat sun icon gives "The Sun" its glow logic — light passing through and radiating back reads as motivated, not just decorative radial lines.
Surf Excel — Realistic AI Commercial Concept
Created a realistic cinematic AI commercial concept for Surf Excel, featuring premium product shots, natural environments, realistic motion, and polished advertising visuals.
AI VIsual DesignerContent CreationAdobe Premiere ProGoogle FlowGoogle GeminiAI Video Productionproductadvertisementbrandcontent
The product shots and overall realism make this feel much closer to a real commercial than a typical AI concept. I especially like how the visuals keep the product as the main focus while still making the environment feel cinematic.
Animated Product Menu & Brand Showcase Video
Designed and animated a dynamic, visually engaging promotional menu showcase tailored for a bakery/dessert brand. The project features sleek split-screen reveals, smooth transition choreography, and custom kinetic typography highlighting four core product lines (Cream Bun, Eclair, Lamington, and Donut Cake).
Key Deliverables & Features
Dynamic Split-Screen Navigation: Designed a color-coded vertical panel layout to organize multiple product lines cleanly within a single frame.
Interactive Panel Focus Effects: Created smooth transition animations expanding each product box with contextual copy overlays (descriptions, package options, and product highlights).
High-Impact Brand Aesthetic: Curated bold color palettes, typography hierarchy, and sleek motion choreography optimized for social media marketing and digital menu displays.
#MotionGraphics #VideoEditing #GraphicDesign #Animation #VisualDesign #VideoProduction #BrandDesign #ProductShowcase #ECommerceMarketing #SocialMediaAds #MenuDesign #MotionDesign #ProductDesign #VideoAds #Contra #PortfolioShowcase #FreelanceDesigner #AgencyWork #DigitalMarketing #CreativeDirection
Clear and great at the same time