A Thessaloniki bougatsa brand named after κριτς κρατς, the sound of crunchy phyllo. Sheep logo, cinnamon and custard palette, one consistent identity from packaging to storefront.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.