📝 What the work involved:
✅ Keyword Research — finding high-intent UK search terms buyers actually use for bedding & home textiles
✅ Title Optimization — SEO-friendly titles balancing keywords with readability
✅ Bullet Points — benefit-driven copy highlighting fabric quality, thread count, and comfort
✅ Product Descriptions — persuasive, scannable copy that builds trust and drives add-to-cart
✅ Backend Search Terms — hidden keyword fields to maximize discoverability without keyword-stuffing visible copy
✅ A/B Copy Testing — testing variations to see what actually improved click-through and conversion