Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
I get asked a lot how I get beauty and skincare clients, so here is what has helped me most:
đ A portfolio that shows the work you want to get hired for. No real clients yet? Make passion projects for dream brands.
đŻ Apply only when your portfolio matches the job. Clients are very visual, and a product design portfolio wonât win a packaging project.
đ Research a lot. Follow the brands, learn how they talk and who they speak to.
đŹ Apply to jobs that resonate with your skills and share related projects to potential clients.
đ§´ Buy the products and analyze the packaging. Typography, finish, weight, how the label sits. Youâll notice things you can talk about in your pitch â¨